About us
Expertise in sports media and partnerships
I'm Paul Barrett, the founder of February 12.
I have worked in advertising and media for 30 years, across both broadcasters and media agencies. Until late 2023, I was Head of Commercial Partnerships at Sky Media (the advertising sales arm of Sky). My role was to leverage Sky's assets, specifically Sky Sports, to work with brands. I worked with numerous brands of all sizes across a broad range of projects; from new to market brands making their first foray into consumer marketing, through to significant household names looking to use the highly compelling sport environment to reach their consumers or potential consumers.
Existing business partners cover brand partnerships, strategic media planning and media brokering, grassroots sport sponsorship, sports marketing, content creation and sports innovation.
Who we work with
Partnerships Consultant
Building partnership programmes for exisiting clients; developing strategic partnerships with key media partners
Sales and Marketing
Senior advisor helping develop brand partnerships that support grassroots sport; advising how to drive the business forward through B2B / brand engagment; advising on how best to deliver sales pitches to tangible leads. Successful partnerships landed with TNT Sports and Unilever to date.
Strategic Partner
Advising media activation and acting as broker based around sports sponsorship. Significant project around 2025 Guinness Six Nations with ITV.
Brand Partnership Consultant
Advising brand partnership strategy including go to market approach; building out multi-facted brand partnership opportunity; sourcing lead brand partner.
Ready to take your business to new heights?
Whatever your challenge is, or if you are just intrigued to have a conversation, please get in touch and we will be happy to have an exploratory discussion to clarify how we may be able to help.